{"id":5866,"date":"2023-06-23T00:40:08","date_gmt":"2023-06-23T03:40:08","guid":{"rendered":"https:\/\/www.bassobrovelli.com\/?page_id=5866"},"modified":"2026-02-09T14:43:17","modified_gmt":"2026-02-09T17:43:17","slug":"casos-de-exito","status":"publish","type":"page","link":"https:\/\/betterbrands.agency\/en\/casos-de-exito\/","title":{"rendered":"Work"},"content":{"rendered":"

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Casos de \u00e9xito<\/h2>\n

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En Better Brands, nos destacamos por la integralidad de nuestros proyectos y si, decimos \u201cnuestros proyectos\u201d porque los trabajamos como nuestros.<\/p>\n

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Una botella de Branca,
m\u00e1s de 12 vasos
%22%22<\/h3>\n

\u00bb content_phone=\u00bb<\/p>\n

Una botella de Branca, m\u00e1s de 12 vasos
%22%22<\/h3>\n

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Una botella de Branca,
m\u00e1s de 12 vasos
\"\"<\/h3>\n

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Junto a Fernet Branca,<\/strong> logramos una campa\u00f1a que transform\u00f3 un dato tangible en una experiencia emocional para los consumidores.<\/p>\n

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El centro de la comunicaci\u00f3n se bas\u00f3 en el rendimiento, una botella de Fernet Branca rinde doce tragos. La campa\u00f1a conect\u00f3 este dato del producto con la presencia del n\u00famero 12 en la vida cotidiana y con momentos:<\/strong> doce vasos significan m\u00e1s reuniones con amigos, m\u00e1s salidas, m\u00e1s previas, y m\u00e1s momentos compartidos, todo con una sola botella de Branca.<\/p>\n

Adem\u00e1s, la campa\u00f1a ha sido destacada por META<\/strong> en su evento META DAY<\/strong> como caso de \u00e9xito por la implementaci\u00f3n de contenidos creativos que siguen las mejores pr\u00e1cticas de medios digitales.<\/p>\n

Con esta campa\u00f1a, no solo pudimos amplificar una caracter\u00edstica clave del producto sino tambi\u00e9n crear una propuesta innovadora que cree una conexi\u00f3n emocional con el p\u00fablico.<\/p>\n

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D\u00eda mundial contra la lucha por el c\u00e1ncer de mama<\/h3>\n

\"\"<\/h3>\n

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Desafiamos la censura porque hay cosas que no pueden esperar.<\/span><\/p>\n

Durante el mes de octubre llevamos adelante junto al equipo de \u00a0Farmacity<\/b>\u00a0una campa\u00f1a por el\u00a0\u201cD\u00eda mundial de la lucha contra el c\u00e1ncer de mama\u201d<\/b>. El objetivo fue darle mayor visibilidad y difusi\u00f3n a las pr\u00e1cticas que pueden salvar vidas.<\/span><\/p>\n

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Esta campa\u00f1a nos llev\u00f3 a desafiar las pol\u00edticas de Instagram sobre las im\u00e1genes sensibles relacionadas a violencia o al contenido sexual, las cuales generalmente son censuradas o sobre las cuales los usuarios reciben una advertencia con la imagen desenfocada antes de poder verla. Ante esto, nos pareci\u00f3 que ser\u00eda una buena idea tomar esa advertencia, ya reconocida por los usuarios, y resignificarla. En lugar del icono de un ojo tachado, colocamos un ojo abierto ubicado en un sitio clave, para evitar que la plataforma desenfoque las im\u00e1genes.<\/span><\/p>\n

De esta manera,\u00a0logramos darle a la causa la visibilidad que busc\u00e1bamos<\/b>.\u00a0<\/span>La comunicaci\u00f3n se centr\u00f3\u00a0<\/span>sobre todo en consejos, pr\u00e1cticas y estudios de prevenci\u00f3n y en transmitir h\u00e1bitos de cuidado hackeando a la plataforma y difundiendo el\u00a0mensaje central: prestar atenci\u00f3n a los s\u00edntomas a tiempo, puede salvar vidas.<\/b><\/span><\/p>\n

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Sumale papas a tu suerte
\n\"\"<\/h3>\n

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Uno de los alimentos m\u00e1s queridos por los argentinos merec\u00eda ser celebrado durante todo un mes y lo hicimos con el \u201cMes de la papa\u00bb<\/strong>. Aprovechamos la oportunidad para ampliar la comunicaci\u00f3n de McCain<\/strong>, no solo digital sino tambi\u00e9n en la v\u00eda p\u00fablica, asegur\u00e1ndonos que el mensaje llegue a cada rinc\u00f3n.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb title__hover_enabled=\u00bbon|desktop\u00bb title__hover=\u00bbVer m\u00e1s\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Nuestro objetivo fue una estrategia de comunicaci\u00f3n 360,<\/strong> en la que combinamos diferentes acciones. Desarrollamos desde el concepto creativo, hasta la din\u00e1mica de los sorteos. Con el desaf\u00edo de amplificar la campa\u00f1a, creamos KV y visuales para cada medio, abarcando los digitales, la v\u00eda p\u00fablica y los puntos de venta.<\/span><\/p>\n

La campa\u00f1a \u00abCon McCain sumale papas a tu suerte\u00bb premi\u00f3 la fidelidad de los consumidores en sorteos semanales durante todo agosto y m\u00e1s de 5.000 personas participaron de los sorteos.<\/strong> Logramos convertir un d\u00eda en un mes inolvidable.<\/span><\/p>\n

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Botella Dorada<\/h3>\n

\"\"<\/h3>\n

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Aprovechamos la potencia del mundial de Qatar para crear un mensaje que contin\u00fae reforzando los atributos y equities marcarios de Fernet Branca. Nuestro objetivo fue hackear el evento m\u00e1s importante del a\u00f1o desde un \u00e1ngulo diferente, inteligente y \u00fanico.<\/span><\/p>\n

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Fernet Branca es una de las marcas de alcohol m\u00e1s conocidas en la Argentina por excelencia y su sabor \u00fanico.<\/div>\n
Detr\u00e1s de esto, hay grandes valores de marca como tambi\u00e9n atributos de producto que lo hacen ser un producto tan atractivo y deseado por todos los argentinos.<\/div>\n
Aprovechamos este posicionamiento de marca para que, al igual que el Mundial anterior, intentar hackear este momento desde un \u00e1ngulo DIFERENTE, INTELIGENTE Y \u00daNICO como solo Fernet Branca puede hacerlo.<\/div>\n

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100% Nuestro
\"\"<\/h3>\n

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Enfrentamos el desaf\u00edo de aumentar la visibilidad<\/strong> de la campa\u00f1a del Mundial 2022 sin ser patrocinadores y en un pa\u00eds donde las bebidas alcoh\u00f3licas estaban prohibidas. Nos encontramos ante una oportunidad \u00fanica para destacar la presencia de Branca en el contexto del f\u00fatbol, aprovechando la esencia argentina del fernet<\/strong>. Con este valioso insight, desarrollamos una estrategia audaz y creativa para captar la atenci\u00f3n del p\u00fablico.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb title__hover_enabled=\u00bbon|desktop\u00bb title__hover=\u00bbVer m\u00e1s\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Nos asociamos con destacados medios y creadores de contenido<\/strong> como Un metro adelantado, quienes compartieron historias que destacaban la conexi\u00f3n del fernet con la pasi\u00f3n argentina por el f\u00fatbol. Adem\u00e1s, aprovechamos los espacios publicitarios de las transmisiones de Cadena 3 durante los partidos, generando impacto en momentos clave. Tambi\u00e9n exploramos nuevas oportunidades con el innovador medio Gelatina, donde contamos con un enviado especial desde Qatar para cubrir la emoci\u00f3n del Mundial.<\/p>\n

Gracias a esta estrategia integral, logramos posicionar a Branca en la mente del p\u00fablico y generar un impacto significativo<\/strong> a pesar de no contar con la condici\u00f3n de patrocinadores oficiales.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0006_CDE.jpg\u00bb title_text=\u00bbbb_0006_CDE\u00bb url=\u00bb#100nuestropop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbPopup – #100nuestropop\u00bb module_id=\u00bb100nuestropop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding_tablet=\u00bb0px||0px||true|false\u00bb custom_padding_phone=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bb100nuestropop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=60PnKOEtMSc&feature=youtu.be\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ module_id=\u00bbpremio1″ module_class=\u00bbpremio1″ _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbvacontodo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px|auto|0px|auto|false|false\u00bb custom_margin_tablet=\u00bb0px|auto|130px|auto|false|false\u00bb custom_margin_phone=\u00bb0px|auto|40px|auto|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Va con todo – Always on.
\"\"<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

El reto era crear una plataforma conceptual<\/strong> para las redes sociales de McCain durante el 2023, alineada con su posicionamiento y pilares de marca.<\/p>\n

Nuestra propuesta fue pensar: \u00bfC\u00f3mo renovamos la comunicaci\u00f3n digital de McCain y marcamos la diferencia? Nos dimos cuenta de que ten\u00edamos un producto divertido, delicioso, que se consume en cualquier momento y lugar, y que enamora a todos. Es algo que no pasa desapercibido, f\u00e1cil y r\u00e1pido de preparar, y que une a las personas porque todos lo amamos<\/strong>.<\/p>\n

Entonces, la respuesta estaba clara: deb\u00edamos crear contenido que fuera como McCain. R\u00e1pido y din\u00e1mico como su preparaci\u00f3n, potente e hipn\u00f3tico como su sabor y aroma, y memorable para que nos elijan cada d\u00eda m\u00e1s<\/strong>. Por eso, decidimos aprovechar al m\u00e1ximo las redes sociales de McCain y crear un contenido snack, adaptado al lenguaje 100% digital, para llegar de manera universal. Porque si hay algo que a todos nos gusta, son las papitas. No importa si eres vegetariano, vegano, preocupado por la sostenibilidad o amante de la finger food, siempre habr\u00e1 una McCain para ti.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ open_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ closed_toggle_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ closed_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb background_enable_color=\u00bboff\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22,%22closed_toggle_text_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22,%22background_color%22%93,%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Nuestras papas est\u00e1n ah\u00ed cuando buscas algo r\u00e1pido, cuando deseas variedad o cuando quieres reunir a tus seres queridos. Son perfectas<\/strong> para disfrutar con tu abuela, tu novio\/a o tus amigos. Son apreciadas por los agricultores que aman nuestra tierra y trabajan por la naturalidad, y son el aliado perfecto para los cocineros de casa.<\/p>\n

Por eso, hemos desarrollado el concepto: McCain, va con todos.<\/strong> Porque nuestra marca se adapta a todas las personas y situaciones, convirti\u00e9ndose en la elecci\u00f3n ideal para todos los momentos de disfrute.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0002_CDE-2.jpg\u00bb title_text=\u00bbbb_0002_CDE-2″ url=\u00bb#vacontodopop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #vacontodopop\u00bb module_id=\u00bbvacontodopop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbvacontodopop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/HHfau0pbtRo\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ module_id=\u00bbpremio4″ module_class=\u00bbpremio4″ _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbamistad\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Decime amistad sin decirme amistad.
\n\"\"<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

El reto era conectar con las nuevas generaciones, aprovechando los insights de nuestro target y asoci\u00e1ndonos con los influencers digitales m\u00e1s relevantes para ellas. Nuestro objetivo era fortalecer el posicionamiento de nuestra marca, destacando nuestro liderazgo y personalidad, e impulsar la innovaci\u00f3n en todos los aspectos.<\/p>\n

Nuestra agencia respondi\u00f3 con una propuesta s\u00f3lida, abarcando estrategia, creatividad y plan de medios, logrando dominar todos los medios digitales de inter\u00e9s para nuestra audiencia y superando ampliamente los objetivos iniciales.Partiendo de la premisa de que la amistad tiene un lenguaje propio que solo entendemos desde adentro, y que hoy en d\u00eda los stickers, emojis y memes son la forma de expresar sentimientos y emociones, desarrollamos el concepto: ‘Decime amistad, sin decirme amistad’.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Este concepto se implement\u00f3 en diferentes pilares de comunicaci\u00f3n. En el D\u00eda del Amigo, quisimos ser parte de las reuniones entre amigos y les sorprendimos con un regalo especial: una mini botella de Fernet Branca, gracias a nuestra alianza con Rappi. Del mismo modo, en colaboraci\u00f3n con Cabify, nos aseguramos de que los buenos amigos puedan disfrutar sin preocupaciones y regresar a casa seguros.<\/p>\n

Adem\u00e1s, creamos un sitio web llamado ‘Send FERNET’, donde durante todo el mes de agosto, permitimos a las personas enviar memes a sus amigos mientras les regal\u00e1bamos un Fernet Branca.<\/p>\n

En cuanto a medios, logramos una amplia cobertura en los canales de consumo de nuestro target.El alcance total de nuestras campa\u00f1as fue de m\u00e1s de 16 millones de usuarios en todo el pa\u00eds. Generamos alrededor de 4.6 mil menciones del hashtag #DecimeAmistad en Twitter, y el volumen de conversaci\u00f3n alcanz\u00f3 los 8.2 mil. Adem\u00e1s, logramos m\u00e1s de 10.9 millones de interacciones. Con nuestro concepto creativo ‘Decime amistad sin decirme amistad’, logramos conectar de manera aut\u00e9ntica y emocional con nuestra audiencia, generando un impacto significativo en la comunidad.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0005_CDE.jpg\u00bb title_text=\u00bbbb_0005_CDE\u00bb url=\u00bb#amistadpop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #amistadpop\u00bb module_id=\u00bbamistadpop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbamistadpop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/0sNDX5hm0pg\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbprimaverasound\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Primavera Sound
\"\"<\/h3>\n

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En Basso Brovelli, nos enfrentamos al desaf\u00edo de mantener un mensaje consistente durante cinco meses y generar conciencia sobre el filtrado de diamantes negros. Para asegurarnos de que el mensaje fuera bien recibido y obtener retroalimentaci\u00f3n sobre las creatividades m\u00e1s efectivas, implementamos un seguimiento continuo a trav\u00e9s de brand lifts en plataformas como Google y Meta<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ open_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ closed_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22,%22title_text_color%22%93,%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Desarrollamos una estrategia integral que abarc\u00f3 m\u00faltiples canales para llegar a nuestra audiencia objetivo. A trav\u00e9s de anuncios cuidadosamente dise\u00f1ados y mensajes impactantes, logramos captar la atenci\u00f3n del p\u00fablico y generar awareness<\/strong> en torno al filtrado de diamantes negros.<\/p>\n

Utilizando las herramientas de brand lifts de Google y Meta, obtuvimos valiosos datos y feedback en tiempo real sobre c\u00f3mo nuestro mensaje estaba siendo recibido<\/strong>. Esto nos permiti\u00f3 ajustar y optimizar nuestras creatividades para maximizar el impacto y la efectividad del mensaje. Durante los cinco meses de la campa\u00f1a, logramos mantener una presencia s\u00f3lida y constante en la mente de nuestra audiencia. Los resultados obtenidos a trav\u00e9s de las m\u00e9tricas de brand lifts confirmaron que el mensaje estaba siendo bien recibido y generando el impacto deseado.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0004_CDE.jpg\u00bb title_text=\u00bbbb_0004_CDE\u00bb url=\u00bb#primaverapop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #primaverapop\u00bb module_id=\u00bbprimaverapop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbprimaverapop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/cuz1S0hg53M\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ module_id=\u00bbpremio5″ module_class=\u00bbpremio5″ _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbalwayson\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Always on
\n\"\"<\/h3>\n

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TOP OF MIND. TOP EN DIGITAL. Enfrentamos el desaf\u00edo de mantenernos en constante evoluci\u00f3n para conectar con las nuevas generaciones, en plataformas y formatos en constante cambio. Con un amplio target y la necesidad de una comunicaci\u00f3n constante, desarrollamos una propuesta poderosa: contenido de calidad, altamente segmentado y con mensajes que generan identificaci\u00f3n en nuestra audiencia. Siempre actualizados y cercanos, sin perder nuestra esencia.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

A trav\u00e9s de una estrategia basada en insights claros, creamos l\u00edneas de contenido creativo enfocadas en cada segmento y los nuevos momentos de consumo. Produjimos material de alta calidad y lo complementamos con un plan de medios robusto que nos brind\u00f3 valiosa informaci\u00f3n sobre nuestro target mes a mes.<\/p>\n

Los resultados hablan por s\u00ed mismos: somos la fan page l\u00edder en seguidores dentro de nuestro segmento en Argentina, llegando a m\u00e1s de 21 millones de usuarios \u00fanicos. Nuestros contenidos han impactado m\u00e1s de 250 millones de veces a lo largo del a\u00f1o. \u00a1Estamos orgullosos de lograr este nivel de \u00e9xito y seguimos avanzando hacia nuevas metas!<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0001_CDE.jpg\u00bb title_text=\u00bbbb_0001_CDE\u00bb url=\u00bb#onpop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #onpop\u00bb module_id=\u00bbonpop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbonpop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/kFlM0vlwBEA\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbaftercoffee\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

After coffee
\n\"\"<\/h3>\n

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Nos encargamos desde la creaci\u00f3n del concepto de campa\u00f1a hasta la implementaci\u00f3n de toda la comunicaci\u00f3n en redes sociales y desarrollamos un robusto plan de medios para garantizar una difusi\u00f3n efectiva y llegar al target indicado.<\/p>\n

Nuestra estrategia fue integral y abarc\u00f3 todos los aspectos necesarios para el \u00e9xito de la campa\u00f1a. Creamos contenido cautivador y envolvente en redes sociales, generando un gran impacto y aumentando la visibilidad de nuestra marca. A trav\u00e9s de una combinaci\u00f3n de publicaciones org\u00e1nicas y pauta, logramos captar la atenci\u00f3n de nuestra audiencia objetivo y generar una interacci\u00f3n significativa.<\/p>\n

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Adem\u00e1s, no nos detuvimos all\u00ed. Nos aseguramos de estar presentes en cada paso del camino, brindando una cobertura completa del evento de lanzamiento. Capturamos momentos clave en tiempo real y creamos contenido posterior para mostrar todo lo que se vivi\u00f3 ese d\u00eda. Esto nos permiti\u00f3 mantener el entusiasmo y el inter\u00e9s en la campa\u00f1a incluso despu\u00e9s de su lanzamiento, generando un impacto duradero en nuestra audiencia.<\/p>\n

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Lollapalooza 2023
\n\"\"<\/h3>\n

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Nos enfrentamos al desaf\u00edo de seguir construyendo en el territorio de la m\u00fasica y fortalecer nuestra alianza con el prestigioso Festival. Nuestro objetivo primordial era conectar con las nuevas generaciones a trav\u00e9s de un concepto y una campa\u00f1a que se adaptaran a sus necesidades y sensibilidades.<\/p>\n

Est\u00e1bamos convencidos de que Lollapalooza, m\u00e1s que un simple festival, se convierte en un mundo m\u00e1gico, repleto de experiencias \u00fanicas y sorprendentes que desaf\u00edan lo convencional. Nos planteamos una pregunta crucial: \u00bfqui\u00e9n mejor que nosotros para capturar la esencia \u00fanica que define a Lolla?<\/p>\n

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Bajo el concepto \u00abSuena Branca, suena \u00fanico\u00bb, desarrollamos una campa\u00f1a impactante que se despleg\u00f3 durante un periodo de un mes y medio. Creamos contenidos cautivadores que fusionaron la m\u00fasica con los momentos de consumo de nuestra marca, generando hype antes del festival.<\/p>\n

Como sabemos la emoci\u00f3n previa que se experimenta antes de un gran evento musical, decidimos crear una playlist colaborativa que permiti\u00f3 a todos aquellas personas que sumaran canciones, la oportunidad de ganar entradas para el festival. M\u00e1s de 10,000 argentinos se sumaron al concurso, lo que no solo nos permiti\u00f3 incrementar nuestra base de datos, sino tambi\u00e9n acompa\u00f1ar a nuestra audiencia en la previa al festival<\/p>\n

Durante el festival, estuvimos presentes en cada momento relevante, capturando la esencia del evento y compartiendo contenido en tiempo real. Adem\u00e1s de un concepto creativo s\u00f3lido y una producci\u00f3n impecable, implementamos una estrategia de medios robusta que nos permiti\u00f3 dominar los principales canales digitales enfocados en la generaci\u00f3n Z.<\/p>\n

Esta campa\u00f1a nos permiti\u00f3 seguir creando v\u00ednculos significativos con las nuevas generaciones.<\/p>\n

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Destap\u00e1 tu verano y viv\u00ed m\u00e1s fresh
\n\"\"<\/h3>\n

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Nos enfrentamos al desaf\u00edo de crear un concepto creativo para una campa\u00f1a de Aguas Saborizadas Fresh que comunicara de manera innovadora que somos el aliado perfecto para la mesa y el bolsillo de nuestra audiencia.<\/p>\n

La marca siempre ha invitado a refrescarse durante el verano, pero en esta ocasi\u00f3n quisimos ir m\u00e1s all\u00e1. Quer\u00edamos destapar nuestro interior y animar a todos a hacer lo que realmente desean, sin miedos ni barreras.<\/p>\n

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As\u00ed naci\u00f3 el concepto: ‘Destap\u00e1 tu verano m\u00e1s fresh’. A trav\u00e9s de titulares inteligentes, invadimos los medios digitales y motivamos a los argentinos a vivir de una manera m\u00e1s fresca, sin restricciones.<\/p>\n

Nuestra campa\u00f1a logr\u00f3 conectarse de forma emocional y persuasiva, invitando a las personas a disfrutar de momentos aut\u00e9nticos y refrescantes con Aguas Saborizadas Fresh.<\/p>\n

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Arte \u00fanico
\n\"\"<\/h3>\n

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Nos enfrentamos al desaf\u00edo de superar el r\u00e9cord de inscripciones en el concurso Arte \u00danico. Implementamos una estrategia integral que incluy\u00f3 un seguimiento cercano semana a semana, integraci\u00f3n de email marketing y la creaci\u00f3n de dashboards para monitorear los resultados en los distintos medios.<\/p>\n

Desarrollamos una campa\u00f1a enfocada en generar inter\u00e9s y participaci\u00f3n en el concurso. Utilizamos estrat\u00e9gicamente el email marketing para llegar a nuestra audiencia objetivo y motivarlos a inscribirse en Arte \u00danico. Gracias a un enfoque personalizado y creativo, logramos captar la atenci\u00f3n de los participantes potenciales y generar un mayor n\u00famero de inscripciones.<\/p>\n

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Adem\u00e1s, implementamos dashboards que nos permitieron monitorear y analizar en tiempo real los resultados de nuestra estrategia en los distintos medios. Esto nos brind\u00f3 informaci\u00f3n valiosa para ajustar y optimizar nuestras acciones a lo largo de la campa\u00f1a, asegurando que obtuvi\u00e9ramos los mejores resultados posibles.<\/p>\n

Superamos el r\u00e9cord de inscripciones en el concurso Arte \u00danico, lo que demuestra nuestra capacidad para dise\u00f1ar estrategias efectivas y generar un impacto significativo en la audiencia.<\/p>\n

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Vermut Week
\n\"\"<\/h3>\n

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Nos enfrentamos al desaf\u00edo de posicionar a nuestra marca como el creador de la Semana del Vermut, un evento \u00fanico y pionero en Argentina. Por segundo a\u00f1o consecutivo, durante una semana, llevamos a cabo diversas actividades en el circuito de bares de Carpano, pero esta vez ampliamos nuestra presencia a otras provincias clave para nuestra marca.<\/p>\n

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En Basso Brovelli, nos enfocamos en lo digital y desarrollamos estrategias de mensajes geolocalizados, utilizando plataformas innovadoras que fortalecieron nuestro plan de medios y nos permitieron alcanzar a diferentes segmentos de p\u00fablico objetivo. Creamos un mapa interactivo con todas las ubicaciones de Carpano y un calendario para que nuestros seguidores pudieran agendar los eventos. Durante la cobertura del evento, nuestro desaf\u00edo fue transmitir la experiencia en l\u00ednea y llevar todo el ambiente festivo a las redes sociales. \u00a1Logramos que la magia traspasara la pantalla y compartimos la experiencia en tiempo real con nuestra comunidad en l\u00ednea!<\/p>\n

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Vamos viendo
\"\"<\/h3>\n

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Verdeflor, una marca con una amplia variedad de yerba mate necesitaba un concepto paraguas que pudiera presentar todas sus variantes y comunicar su personalidad. Nuestra propuesta: Ante el insight de que el mate es nuestro compa\u00f1ero en los momentos m\u00e1s relajados y cuando necesitamos desconectar, creamos el concepto \u00abVamos Viendo\u00bb que te invita a disfrutarla de manera espont\u00e1nea, cuando, c\u00f3mo y d\u00f3nde quieras, con las opciones que elijas para tu d\u00eda. Verdeflor, vamos viendo es para aquellos que han convertido el mate en un h\u00e1bito y disfrutan de la tranquilidad de seguir sus instintos. Es perfecto para aquellos que tienen su gusto definido o prefieren explorar nuevas mezclas. Para quienes disfrutan el mate con facturas, solos o con lo que surja. No saben qu\u00e9 deparar\u00e1 el ma\u00f1ana y no necesitan saberlo.<\/p>\n

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Para lanzar nuestro concepto principal, decidimos crear breves relatos basados en insights que conecten con nuestra audiencia objetivo.Mostramos situaciones en las que diferentes personajes reaccionan reflejando su esp\u00edritu espont\u00e1neo frente a lo inesperado. Siempre fieles a nuestro lema de ‘vamos viendo’. Utilizamos el storytelling como recurso para sorprender de manera ingeniosa y divertida y dimos vida a estas historias a trav\u00e9s de ilustraciones animadas con un estilo cercano y personalizado, que nos permiti\u00f3 transmitir la actitud de nuestro concepto.<\/p>\n

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Content Creators<\/h3>\n

\"\"[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]De la mano de Farmacity desarrollamos una estrategia de contenidos basada en content creators, utilizamos perfiles que representaran la voz de la marca de manera m\u00e1s org\u00e1nica y alineada con las tendencias actuales, esto nos daba la oportunidad de comunicar de una forma diferente los mensajes clave del momento.[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ open_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ closed_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22,%22title_text_color%22%93,%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]La implementaci\u00f3n de esta estrategia nos permiti\u00f3 llegar de manera efectiva a la audiencia, estableciendo conexiones significativas. Logramos una comunicaci\u00f3n m\u00e1s aut\u00e9ntica y relevante.
\nA tan solo 4 meses de haber asumido la gesti\u00f3n de la cuenta, esta acci\u00f3n nos permiti\u00f3 obtener los primeros comentarios positivos en los perfiles de la marca.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2024\/04\/02_Farmacity_Makeup-para-brillar_Luni-Final.png\u00bb title_text=\u00bb02_Farmacity_Makeup-para-brillar_Luni-(Final)\u00bb url=\u00bb#farmapop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #farmapop\u00bb module_id=\u00bbfarmapop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbfarmapop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=CG3_p2rQYuQ&t=1s\u00bb _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb700px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_fullwidth_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/better-brands-better-people2_Mesa-de-trabajo-1.svg\u00bb title_text=\u00bbbetter brands-better peoplemobile_Mesa de trabajo 1″ src_tablet=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/better-brands-better-people2_Mesa-de-trabajo-1.svg\u00bb src_phone=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/better-brands-better-peoplemobile_Mesa-de-trabajo-1.svg\u00bb src_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Casos de \u00e9xitoEn Better Brands, nos destacamos por la integralidad de nuestros proyectos y si, decimos \u201cnuestros proyectos\u201d porque los trabajamos como nuestros.Una botella de Branca,m\u00e1s de 12 vasosJunto a Fernet Branca, logramos una campa\u00f1a que transform\u00f3 un dato tangible en una experiencia emocional para los consumidores.El centro de la comunicaci\u00f3n se bas\u00f3 en el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5866","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages\/5866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/comments?post=5866"}],"version-history":[{"count":1,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages\/5866\/revisions"}],"predecessor-version":[{"id":26485,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages\/5866\/revisions\/26485"}],"wp:attachment":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/media?parent=5866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}