{"id":5866,"date":"2023-06-23T00:40:08","date_gmt":"2023-06-23T03:40:08","guid":{"rendered":"https:\/\/www.bassobrovelli.com\/?page_id=5866"},"modified":"2026-02-09T14:43:17","modified_gmt":"2026-02-09T17:43:17","slug":"casos-de-exito","status":"publish","type":"page","link":"https:\/\/betterbrands.agency\/en\/casos-de-exito\/","title":{"rendered":"Work"},"content":{"rendered":"

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Work<\/h2>\n

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En Better Brands, nos destacamos por la integralidad de nuestros proyectos y si, decimos \u201cnuestros proyectos\u201d porque los trabajamos como nuestros.<\/p>\n

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Una botella de Branca,
m\u00e1s de 12 vasos
\"%22%22\"<\/h3>\n

\u00bb content_phone=\u00bb<\/p>\n

Una botella de Branca, m\u00e1s de 12 vasos
\"%22%22\"<\/h3>\n

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Una botella de Branca,
m\u00e1s de 12 vasos
\"\"<\/h3>\n

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Junto a Fernet Branca,<\/strong> logramos una campa\u00f1a que transform\u00f3 un dato tangible en una experiencia emocional para los consumidores.<\/p>\n

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El centro de la comunicaci\u00f3n se bas\u00f3 en el rendimiento, una botella de Fernet Branca rinde doce tragos. La campa\u00f1a conect\u00f3 este dato del producto con la presencia del n\u00famero 12 en la vida cotidiana y con momentos:<\/strong> doce vasos significan m\u00e1s reuniones con amigos, m\u00e1s salidas, m\u00e1s previas, y m\u00e1s momentos compartidos, todo con una sola botella de Branca.<\/p>\n

Adem\u00e1s, la campa\u00f1a ha sido destacada por META<\/strong> en su evento META DAY<\/strong> como caso de \u00e9xito por la implementaci\u00f3n de contenidos creativos que siguen las mejores pr\u00e1cticas de medios digitales.<\/p>\n

Con esta campa\u00f1a, no solo pudimos amplificar una caracter\u00edstica clave del producto sino tambi\u00e9n crear una propuesta innovadora que cree una conexi\u00f3n emocional con el p\u00fablico.<\/p>\n

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D\u00eda mundial contra la lucha por el c\u00e1ncer de mama<\/h3>\n

\"\"<\/h3>\n

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Desafiamos la censura porque hay cosas que no pueden esperar.<\/span><\/p>\n

Durante el mes de octubre llevamos adelante junto al equipo de \u00a0Farmacity<\/b>\u00a0una campa\u00f1a por el\u00a0\u201cD\u00eda mundial de la lucha contra el c\u00e1ncer de mama\u201d<\/b>. El objetivo fue darle mayor visibilidad y difusi\u00f3n a las pr\u00e1cticas que pueden salvar vidas.<\/span><\/p>\n

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Esta campa\u00f1a nos llev\u00f3 a desafiar las pol\u00edticas de Instagram sobre las im\u00e1genes sensibles relacionadas a violencia o al contenido sexual, las cuales generalmente son censuradas o sobre las cuales los usuarios reciben una advertencia con la imagen desenfocada antes de poder verla. Ante esto, nos pareci\u00f3 que ser\u00eda una buena idea tomar esa advertencia, ya reconocida por los usuarios, y resignificarla. En lugar del icono de un ojo tachado, colocamos un ojo abierto ubicado en un sitio clave, para evitar que la plataforma desenfoque las im\u00e1genes.<\/span><\/p>\n

De esta manera,\u00a0logramos darle a la causa la visibilidad que busc\u00e1bamos<\/b>.\u00a0<\/span>La comunicaci\u00f3n se centr\u00f3\u00a0<\/span>sobre todo en consejos, pr\u00e1cticas y estudios de prevenci\u00f3n y en transmitir h\u00e1bitos de cuidado hackeando a la plataforma y difundiendo el\u00a0mensaje central: prestar atenci\u00f3n a los s\u00edntomas a tiempo, puede salvar vidas.<\/b><\/span><\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_gallery gallery_ids=\u00bb26319,26320,26321,26322,26323,26324″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb90px|||||\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bb100nuestro\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px|auto|1px|auto|false|false\u00bb custom_margin_tablet=\u00bb0px|auto|130px|auto|false|false\u00bb custom_margin_phone=\u00bb0px|auto|40px|auto|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Sumale papas a tu suerte
\n\"\"<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||1px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Uno de los alimentos m\u00e1s queridos por los argentinos merec\u00eda ser celebrado durante todo un mes y lo hicimos con el \u201cMes de la papa\u00bb<\/strong>. Aprovechamos la oportunidad para ampliar la comunicaci\u00f3n de McCain<\/strong>, no solo digital sino tambi\u00e9n en la v\u00eda p\u00fablica, asegur\u00e1ndonos que el mensaje llegue a cada rinc\u00f3n.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb title__hover_enabled=\u00bbon|desktop\u00bb title__hover=\u00bbVer m\u00e1s\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Nuestro objetivo fue una estrategia de comunicaci\u00f3n 360,<\/strong> en la que combinamos diferentes acciones. Desarrollamos desde el concepto creativo, hasta la din\u00e1mica de los sorteos. Con el desaf\u00edo de amplificar la campa\u00f1a, creamos KV y visuales para cada medio, abarcando los digitales, la v\u00eda p\u00fablica y los puntos de venta.<\/span><\/p>\n

La campa\u00f1a \u00abCon McCain sumale papas a tu suerte\u00bb premi\u00f3 la fidelidad de los consumidores en sorteos semanales durante todo agosto y m\u00e1s de 5.000 personas participaron de los sorteos.<\/strong> Logramos convertir un d\u00eda en un mes inolvidable.<\/span><\/p>\n

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Botella Dorada<\/h3>\n

\"\"<\/h3>\n

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Aprovechamos la potencia del mundial de Qatar para crear un mensaje que contin\u00fae reforzando los atributos y equities marcarios de Fernet Branca. Nuestro objetivo fue hackear el evento m\u00e1s importante del a\u00f1o desde un \u00e1ngulo diferente, inteligente y \u00fanico.<\/span><\/p>\n

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Fernet Branca es una de las marcas de alcohol m\u00e1s conocidas en la Argentina por excelencia y su sabor \u00fanico.<\/div>\n
Detr\u00e1s de esto, hay grandes valores de marca como tambi\u00e9n atributos de producto que lo hacen ser un producto tan atractivo y deseado por todos los argentinos.<\/div>\n
Aprovechamos este posicionamiento de marca para que, al igual que el Mundial anterior, intentar hackear este momento desde un \u00e1ngulo DIFERENTE, INTELIGENTE Y \u00daNICO como solo Fernet Branca puede hacerlo.<\/div>\n

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100% Nuestro
\"\"<\/h3>\n

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We faced the challenge of increasing the visibility<\/strong> of the campaign during the World Cup 2022 without being sponsors and in a country where alcoholic beverages were forbidden. We had a unique opportunity to highlight the presence of Fernet-Branca within the context of soccer, leveraging the Argentinean essence of this drink.<\/strong>With this valuable insight, we developed a bold, creative strategy to capture the audience attention.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb title__hover_enabled=\u00bbon|desktop\u00bb title__hover=\u00bbVer m\u00e1s\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

We partnered with renowned media and content creators,<\/strong> such as Un metro adelantado, who shared stories highlighting the connection between Fernet and Argentineans' passion for soccer. Moreover, we used advertising spaces during the matches broadcasted by Cadena 3, generating an impact at key moments. We also explored new opportunities with the innovative streaming medium Gelatina, where we had a special correspondent in Qatar covering all the excitement of the World Cup.<\/p>\n

This comprehensive strategy allowed us to position Branca in the audience's mind and create a significant impact<\/strong> despite not being one of the official sponsors.<\/p>\n

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Va con todo – Always on.
\"\"<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

The challenge was to create a conceptual platform<\/strong> for McCain's social media during 2023 that was aligned with the brand pillars and positioning.<\/p>\n

For the proposal, we thought: how can we renew McCain's digital communication and make a difference? We realized that we had a fun, delicious product that can be eaten at any time and place and that everybody loves. It is something that doesn't go unnoticed, is easy and fast to make, and joins people together because we all love it<\/strong>.<\/p>\n

Then, the answer became clear. We had to create content that was just like McCain. Fast and dynamic, like its preparation; powerful and hypnotic, like its smell and taste; and memorable, so people keep choosing us every day<\/strong>That is why we decided to make the most of McCain's social media and create snack content, fully adapted to digital language to reach the whole planet. Because, if there is something that we all like, it's fries. Whether you are a vegetarian, vegan, concerned about sustainability, or a finger-food lover, there will always be a McCain product for you.<\/p>\n

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Our fries are there when you're looking for something fast to make, when you want variety, or you are hanging out with your loved ones. They are perfect<\/strong> to enjoy with your grandmother, your partner or your friends. They are appreciated by farmers who love our land and work for naturalness, and they are the perfect ally for home cooks.<\/p>\n

That is why we developed the concept: \"McCain va con todo\" (\"McCain goes with everything\")<\/strong> , because our brand adapts to all people and situations, becoming the perfect choice to enjoy at any time.<\/p>\n

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Decime amistad sin decirme amistad.
\n\"\"<\/h3>\n

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The challenge was to connect with the new generations using insights from our target and partnering with the most relevant digital influencers. Our objective was to strengthen our brand positioning, highlighting our leadership and personality, and drive innovation in every aspect.<\/p>\n

Our agency came up with a strong proposal that included strategy, creativity and a media plan, managing to dominate all digital media of interest for our audience and widely overcoming the initial objectives. Starting from the premise that friendship has a language of its own that we only understand from within, and that, these days, stickers, emojis and memes are the way to express our feelings and emotions, we developed the concept: \"Decime amistad sin decirme amistad\" (\"Say friendship without saying friendship\").<\/p>\n

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This concept was implemented in different communication pillars. On Friendship Day, we wanted to be part of friends' gatherings, so we surprised them with a special gift: a mini bottle of Fernet-Branca thanks to our partnership with the delivery service Rappi. In the same way, in collaboration with Cabify, we made sure they could enjoy themselves and get home safely.<\/p>\n

Moreover, we created a website called \"Send FERNET,\" where, during the entire month of August, people could send memes to their friends and, in exchange, they received a free Fernet-Branca.<\/p>\n

Regarding media, we achieved wide coverage through our target's consumption channels. Our campaigns reached a total of over 16 million users throughout the country. We generated about 4.6 M mentions of the hashtag #DecimeAmistad on Twitter, and the conversation volume reached 8.2 M. Also, we achieved more than 10.9 million interactions. With our creative concept \"Decime amistad sin decirme amistad,\" we managed to connect with our audience in an authentic and emotional way, generating a significant impact in the community.<\/p>\n

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Primavera Sound
\"\"<\/h3>\n

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The brief challenged us to keep the same message going for five months and generate awareness about black diamond filtration. To ensure the message was well received and get feedback about the most effective creativity, we implemented a continuous follow-up through a brand lift in platforms such as Google and Meta<\/strong>.<\/p>\n

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We developed a comprehensive strategy that included multiple channels to reach our target audience. Through carefully designed ads and impactful messages, we managed to capture the audience attention and generate awareness<\/strong> about black diamond filtration.<\/p>\n

Using Google and Meta brand lift tools, we obtained valuable real-time data and feedback about how our message was being received<\/strong>. This allowed us to adjust and optimize our creativity to maximize the impact and effectiveness of the message. During the five months of the campaign, we managed to remain strongly and consistently present in the mind of our audience. The results obtained through the brand lift metrics confirmed that the message was being well received and created the desired impact.<\/p>\n

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Always on
\n\"\"<\/h3>\n

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TOP OF MIND. TOP ON DIGITAL MEDIA. We faced the challenge of constantly evolving to connect with the new generations in ever changing platforms and formats. With a wide target and the need of constant communication, we developed a powerful proposal: highly segmented quality content with messages that generate identification with our audience. Always up-to-date and close, without losing our essence.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Through a strategy based on clear insights, we created lines of creative content focused on each segment and the new consumption moments. We produced high-quality material and supplemented it with a robust media plan that provided us with valuable information about our target on a monthly basis.<\/p>\n

Results speak for themselves: we are the fan page with more followers in our segment in Argentina, reaching over 21 million unique users. Our contents have had an impact more than 250 million times throughout the year. We are proud of having reached this level of success and will keep moving forward toward new goals!<\/p>\n

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After coffee
\n\"\"<\/h3>\n

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We were in charge of the whole process, from creating the campaign concept to implementing all the communication in social media, and we developed a robust media plan to ensure its effective promotion and reach the right target.<\/p>\n

Our strategy was comprehensive, encompassing all the necessary aspects for the success of the campaign. We created captivating, surround content for social media, generating a large impact and increasing the visibility of our brand. Through a combination of organic posts and advertising spots, we managed to capture the attention of our target audience and generate a significant interaction.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ open_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ closed_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22,%22title_text_color%22%93,%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

But we didn't stop there. We made sure we were present at each step of the way, providing full coverage of the launching event. We captured key moments in real time and subsequently created content to show everything that happened that day. This allowed us to keep the enthusiasm and interest in the campaign even after its launching, generating a lasting impact on our audience.<\/p>\n

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Lollapalooza 2023
\n\"\"<\/h3>\n

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We faced the challenge of continuing to build in the territory of music and strengthen our alliance with this prestigious festival. Our main goal was to connect with the new generations through a concept and a campaign that adapted to their needs and sensitivities.<\/p>\n

We were convinced that Lollapalooza, more than just a music festival, has turned into a magical world, full of unique and surprising experiences. So we asked a critical question: who better than us to capture the unique essence that defines the Lollapalooza festival?<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Under the concept \"Suena Branca, suena \u00fanico\" (\"The Branca sound is unique\"), we developed an impactful campaign that was implemented during one month and a half. We created captivating contents that blended music with times of consumption of our brand, building hype before the festival.<\/p>\n

Since we know about the excitement prior to a great music event, we decided to create a collaborative playlist that gave everyone who added songs a chance to win tickets for the festival. Over 10,000 Argentineans participated in the contest, which not only increased our database, but also let us hang out with our audience before the festival.<\/p>\n

During the festival, we were present at each relevant moment, capturing the essence of the event and sharing content in real time. Besides having a strong creative concept and an impeccable production, we implemented a robust media strategy that allowed us to dominate the main digital channels focused on Generation Z.<\/p>\n

This campaign allowed us to keep creating a significant bond with the new generations.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0000_CDE.jpg\u00bb title_text=\u00bbbb_0000_CDE\u00bb url=\u00bb#lollapop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #lollapop\u00bb module_id=\u00bblollapop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bblollapop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/ky-swom_yWw\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ da_disable_devices=\u00bboff|off|off\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbdestapa\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||80px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Destap\u00e1 tu verano y viv\u00ed m\u00e1s fresh
\n\"\"<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

We faced the challenge of developing a creative concept for a campaign for Aguas Saborizadas Fresh (\"Fresh Flavored Water\") conveying, in an innovative way, that we are the perfect ally for our audience's meals and pocket.<\/p>\n

The brand has always promoted freshening up during the summer, but, this time, we wanted to go further. We wanted to reveal our interior and encourage everybody to do what they really want to do without fear or obstacles.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ open_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ closed_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22,%22title_text_color%22%93,%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

That's how this concept was born: \"Destap\u00e1 tu verano m\u00e1s fresh\" (\"Uncap your fresher summer\"). Through smart headlines, we invaded digital media and motivated Argentineans to live in a fresher way, without restrictions.<\/p>\n

Our campaign managed to connect with people in an emotional and persuasive manner, inviting them to enjoy authentic and refreshing moments with Aguas Saborizadas Fresh.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0007_CDE.jpg\u00bb title_text=\u00bbbb_0007_CDE\u00bb url=\u00bb#freshpop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #freshpop\u00bb module_id=\u00bbfreshpop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbfreshpop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/1qDYdCdVDDQ\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbarteunico\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Arte \u00fanico
\n\"\"<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

We faced the challenge of topping the record of registrations in the Arte \u00fanico (\"Unique Art\") contest. We implemented a comprehensive strategy that included a detailed follow-up on a weekly basis, the integration of marketing emails, and the creation of dashboards to monitor results in the different media.<\/p>\n

We developed a campaign focused on building interest and increasing participation in the contest. We strategically used marketing emails to reach our target audience and encourage them to sign up for Arte \u00fanico. Thanks to a personalized and creative approach, we were able to capture the attention of potential participants and increase the number of registrations.<\/p>\n

[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bb#FFFFFF\u00bb open_toggle_background_color=\u00bb#FFFFFF\u00bb closed_toggle_background_color=\u00bb#FFFFFF\u00bb icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-e3fc3de2-e25e-454a-b770-c6626b2c256d\u00bb title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22%93,%22gcid-e3fc3de2-e25e-454a-b770-c6626b2c256d%22:%91%22title_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

We also implemented dashboards that allowed us to monitor and analyze the results of our strategy in the different media in real time. This provided us with valuable information to adjust and optimize our actions throughout the campaign, ensuring we obtained the best results possible.<\/p>\n

We topped the record of registrations in the Arte \u00fanico contest, proving our ability to design effective strategies and have a significant impact on the audience.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/bb_0003_CDE.jpg\u00bb title_text=\u00bbbb_0003_CDE\u00bb url=\u00bb#artepop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #artepop\u00bb module_id=\u00bbartepop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbartepop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/youtu.be\/MyquyvAxPMc\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22background_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb module_id=\u00bbvermutweek\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb1170px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb0px||80px||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_3_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ header_4_font_size=\u00bb50px\u00bb custom_margin=\u00bb22px||20px|||\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22header_3_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Vermut Week
\n\"\"<\/h3>\n

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We faced the challenge of positioning our brand as the creator of Vermouth Week, a unique, pioneering event in Argentina. For the second year in a row, we dedicated one week to carry out several activities in Carpano's bar circuit, but this time we extended our presence to other key provinces for our brand.<\/p>\n

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At Basso Brovelli, we focus on the digital side and thus we developed geolocalized messaging strategies, using innovative platforms that strengthened our media plan and allowed us to reach different segments of the target audience. We created an interactive map with all of Carpano's locations and a calendar, so our followers could schedule the events. During the event coverage, our challenge was to stream the whole festive experience online through social media. We managed to make the magic go through the screen and shared the experience with our online community in real time!<\/p>\n

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Vamos viendo
\"\"<\/h3>\n

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Verdeflor, a brand with a wide variety of yerba mate, needed an umbrella concept to present all its variants and communicate its personality. Our proposal: since mate is our partner during our most relaxed times and when we need to unplug, we created the concept \"Vamos viendo\" (\"We'll see\") that invites you to enjoy it in a more spontaneous way, when, how and where you want, with options to choose from for your day. Verdeflor is for those who have turned mate into a habit and enjoy the quietness of following their instincts. It is perfect for people with a defined taste or that prefer to explore new blends. For those who drink mate with pastries, alone or with whatever. They don't know what tomorrow will bring and they don't need to know.<\/p>\n

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To launch our main concept, we decided to create brief stories based on insights that connected with our target audience. We showed situations in which different characters reacted, reflecting their spontaneous spirits when facing the unexpected. Always faithful to our motto, \"Vamos viendo.\" We used storytelling as a resource to surprise in an ingenious and fun way, and gave life to these stories through animated illustrations with a close, personalized style that allowed us to convey the attitude of our concept.<\/p>\n

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Content Creators<\/h3>\n

\"\"[\/et_pb_text][et_pb_text _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb header_4_font_size=\u00bb35px\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]De la mano de Farmacity desarrollamos una estrategia de contenidos basada en content creators, utilizamos perfiles que representaran la voz de la marca de manera m\u00e1s org\u00e1nica y alineada con las tendencias actuales, esto nos daba la oportunidad de comunicar de una forma diferente los mensajes clave del momento.[\/et_pb_text][et_pb_toggle title=\u00bbVer m\u00e1s\u00bb open_toggle_text_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ open_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ closed_toggle_background_color=\u00bbgcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8″ icon_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ toggle_icon=\u00bbC||divi||400″ open_toggle_icon=\u00bbB||divi||400″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb title_text_color=\u00bbgcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7″ title_font=\u00bbGilroy bold||||||||\u00bb title_font_size=\u00bb14px\u00bb custom_padding=\u00bb10px|||0px|false|false\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{%22gcid-1ee08ba6-70cf-4ee0-997e-3d6921531df7%22:%91%22icon_color%22,%22title_text_color%22%93,%22gcid-183e9688-f0cf-4279-91ed-4d0b521d9ef8%22:%91%22open_toggle_background_color%22,%22closed_toggle_background_color%22,%22open_toggle_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]La implementaci\u00f3n de esta estrategia nos permiti\u00f3 llegar de manera efectiva a la audiencia, estableciendo conexiones significativas. Logramos una comunicaci\u00f3n m\u00e1s aut\u00e9ntica y relevante.
\nA tan solo 4 meses de haber asumido la gesti\u00f3n de la cuenta, esta acci\u00f3n nos permiti\u00f3 obtener los primeros comentarios positivos en los perfiles de la marca.[\/et_pb_toggle][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb animation_style=\u00bbfade\u00bb animation_delay=\u00bb400ms\u00bb custom_css_main_element=\u00bbmargin: auto;\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2024\/04\/02_Farmacity_Makeup-para-brillar_Luni-Final.png\u00bb title_text=\u00bb02_Farmacity_Makeup-para-brillar_Luni-(Final)\u00bb url=\u00bb#farmapop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPopup – #farmapop\u00bb module_id=\u00bbfarmapop\u00bb module_class=\u00bbpopup close-alt dark single no-shadow\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb75%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbfarmapop\u00bb da_is_singular=\u00bbon\u00bb da_dark_close=\u00bbon\u00bb da_alt_close=\u00bbon\u00bb da_has_shadow=\u00bboff\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_not_modal=\u00bbon\u00bb da_with_loader=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=CG3_p2rQYuQ&t=1s\u00bb _builder_version=\u00bb4.25.1″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb700px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb da_disable_devices=\u00bboff|off|off\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_fullwidth_image src=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/better-brands-better-people2_Mesa-de-trabajo-1.svg\u00bb title_text=\u00bbbetter brands-better peoplemobile_Mesa de trabajo 1″ src_tablet=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/better-brands-better-people2_Mesa-de-trabajo-1.svg\u00bb src_phone=\u00bbhttps:\/\/betterbrands.agency\/wp-content\/uploads\/2023\/07\/better-brands-better-peoplemobile_Mesa-de-trabajo-1.svg\u00bb src_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.21.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

Casos de \u00e9xitoEn Better Brands, nos destacamos por la integralidad de nuestros proyectos y si, decimos \u201cnuestros proyectos\u201d porque los trabajamos como nuestros.Una botella de Branca,m\u00e1s de 12 vasosJunto a Fernet Branca, logramos una campa\u00f1a que transform\u00f3 un dato tangible en una experiencia emocional para los consumidores.El centro de la comunicaci\u00f3n se bas\u00f3 en el […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5866","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages\/5866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/comments?post=5866"}],"version-history":[{"count":1,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages\/5866\/revisions"}],"predecessor-version":[{"id":26485,"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/pages\/5866\/revisions\/26485"}],"wp:attachment":[{"href":"https:\/\/betterbrands.agency\/en\/wp-json\/wp\/v2\/media?parent=5866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}